The billboard in Times Square was put up by the @VarsityCltv. In a release, the Collective said it wanted to give the 27 new #Badgers - recruits & transfers - their “15 minutes of fame.” The Collective is also putting up billboards in the hometowns of the six early enrollees. pic.twitter.com/mLoi0IGwot

— Zach Heilprin (@ZachHeilprin) February 1, 2023