Xbox has had a pretty formulaic conference for the past few years. The concentration is definitely on games, but not the next big AAA game, usually some smaller games that will probably end up solid. Some games do get a bit more spotlight, usually their bigger franchises. Lastly, they spare a few moments to share updates on hardware and services, both of which are secret strengths of Xbox IMO. They don't have the next big franchise, but I don't think that is their aim anymore. I think they try to avoid games like Days Gone that get a lot of hype and absolutely crash and burn lol. I think they made a push with games like Scalebound, then when everything fell apart, I think they decided to avoid the big budget AAA games. Especially since they aren't trying to fight the exclusive war anymore.